We've moved

Visit Our New Blog

Come visit us at our new location: https://passionflowerdesign.com/jewelbox

Friday, May 25, 2012

Passionflower's Pop Up Shop

What exactly is a pop up shop you might ask?  Well in my more cynical moments I might tell you that it is the retail side of corporate America co-opting the small independent , or in a more mellow moment I might say it's a great opportunity for a small independent to gain exposure to a wider audience.  And then I read about something where a restaurant gives a small independent florist the opportunity to set up a little shop on a holiday - say like Valentine's and it just seems so win -win for everyone.  It's fair to conclude I got all fired up when I saw pictures from this pop up shop by Brooklyn based florist Ariel Dearie.  And I thought, "Let's do that!".

Now it's true, I already have a flower shop....I don't need to do a pop up....but I really liked the idea of putting a table out on the street and creating something small and simple (and beautiful and uplifting) as part of our downtown cityscape.  And I love the "here today, gone tomorrow" nature of the whole proposition.

  So an idea was born, and Sarah made this fabbie sign (first photo above) and now she's going to run with it and we're going to have a little pop up every Friday in June (weather dependent).  Some days it might be DIY body flowers, or things we gathered from our gardens in milk bottle and mason jars or well you'll just have to wait and see.  This is the kind of thing that just gets my energy up - so happy.

All photos from Passionflower but Sarah made the sign with a page from NY based photographer  Deitmar Busse's great book Flower Power

No comments:

Post a Comment